Why You Need a Strong Brand Identity
What is a brand? It is a unique collection of key messages and visual identity components (including logos, colors, fonts and imagery) that convey the essence of your company to the marketplace. A strong brand creates a powerful connection between you and your customers, employees and other key stakeholders. Developing a brand is more than just a creative exercise; it’s a discipline involving research and analysis, plus structured management and implementation.
In today’s crowded landscape, a strong brand cuts through noise and clutter and delivers a clear picture of who you are and what you do. The truth is your company has a brand. As an established business, you’ve created an impression on your customers and stakeholders through your communications and interactions. A brand lets you formalize and codify the creative identity and approaches that work to create a market presence that is unique to you.
Since ____, ::SenderCompany:: has been working with companies to build strong brands, which have driven increased market share, revenue growth and profits. We apply a proven, industry-agnostic brand development process that works for both business-to-business (B2B) and business-to-consumer (B2C) companies. The key to our process is in-depth, up-front research that we use to assess internal and external perspectives on your organization to formulate a unique creative approach.
We have a mix of communications professionals with wide-ranging expertise – including market research, design, messaging and project management. A typical brand engagement is a true team effort where our team collaborates closely with yours to discern your organization’s true strengths and present them to the marketplace.